Impact of exhibition to the economic activities by Urban SHGs- 21st to 23rd May’2010

• Ensures for improvising their market skills

• Scope for marketing their products through getting orders, mobile marketing, tying up to the local shops wherever feasible (Ex: SHGs of Anakapalli got bulk order of Rs 20000/- i.e., for 500 Kgs from Hyderabad, SHGs from Prakasham have disposed 25 Kgs of Pickle to the local dealer  nearer to shilparamam)

• Ensure SHGs for best practices like branding, packing etc., which in turn improves their marketing skills.
• Pickles – three types at one stall: loose, pockets, sealed tins, sealed tins with brand.
• Scope for cross learnings
• Scope for increasing entrepreneurship skills (Ex: SHG from Anantapur – enterprising nature – shifting from one place to other place to increase their marketing)

• Exposure to different types of units
• Gives scope for value addition to their products
• Ideas for developing internal marketing (Slum – town - during review meetings of RPs etc., - district - regional – state)
• Turnover : Rs 4.00 Lakhs -5.00 lakhs
• Indirect benefits are more than the direct benefits during this exhibition.